2026 STR Revenue Management Handbook (US)

By 5 min read

2026 won’t be easy—but it will reward the operators who get it right. The STR premium is at its highest level since 2022, and mortgage rates have stabilized around 6%. But margins are tightening, and easy growth is over. This comprehensive outlook, developed with data from Guesty, AirDNA, and PriceLabs, reveals how to navigate economic headwinds, leverage World Cup opportunities, and build technology that works for your operations.

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John An, Founder and CEO of TechTape
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Founder & CEO, TechTape

John is a Harvard-trained architect turned short-term rental operator. He has run his own Hawaii vacation rental portfolio since 2018 and founded TechTape in 2021 to help operators make better decisions with clean data and human-led revenue strategy.

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