Tidewell Privacy Policy

Tidewell LLC (“we,” “us,” “our”) works hard to build and maintain a relationship of trust with you. This Privacy Policy (the “Privacy Policy”) describes how we collect, use, and disclose your Personal Information and how to exercise any rights you might have with respect to this information. It governs information we collect through our website(s) including https://www.gettechtape.com/tidewell/ (collectively, “Sites”) and information we collect from you or third parties through any other means to provide our products or services or perform our other business activities (collectively, “Services”).

This Privacy Policy does not apply to our collection, use, or disclosure of Personal Information (as defined below) when performing data processing services on behalf of our customers (collectively, “Customers”). Data processing on behalf of each Customer is described in and governed by our contract with that Customer. This Privacy Policy also does not apply to our collection, use, or disclosure of Personal Information related to job applicants, contractors, employees, or their dependents and beneficiaries.

Please read this Privacy Policy carefully before using our Sites and/or Services. If you do not agree with this Privacy Policy, you must refrain from using our Sites and/or Services. By accessing or using our Sites and/or Services you agree to our use of your information consistent with this Privacy Policy.

Information We Collect

Personal Information

We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:

• Personal identifiers and contact information such as name, username, password, mailing address, email address, phone number;
• Commercial information such as payment information (e.g., credit card, bank account), information about the products and services you inquired about or obtained from us and how you use and interact with such products and services, and communications with us;
• Professional and employment information such as employer and job title;
• Audio, video, and other electronic information such as images, video recordings, and recordings of calls and other communications with us;
• Internet & network information such as IP address, device identifier, web browser in use, data collected by cookies and similar technologies, and operating system and version.

The types of Personal Information we collect about you may vary based on how you use our Sites and/or Services and your relationship with us.

Site and Service Activity Data

We may automatically collect information in connection with the actions you take on our Sites or when using our Services. For example, each time you use our Sites, we may automatically collect the type of web browser you use, the type of device you use, your device ID, your operating system and version, your IP address, your internet service provider, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within our Sites, and the duration of your visits to our Sites. If the data we collect is reasonably capable of being associated with you, we treat it as Personal Information under the category Internet & network information. If this information is not capable of being individually associated with you, we treat it as Anonymized Data (see below).

Anonymized Data

We may collect or create data that is not reasonably capable of identifying or being linked to an identifiable individual (“Anonymized Data”). We may use and disclose Anonymized Data for any purpose permitted by law. If we create or receive Anonymized Data, we will not attempt to re-identify the persons related to such Anonymized Data.

Communication Recordings

We may record calls and retain the content of written and electronic communications between you and us such as emails and text messages. By communicating with us, you consent to our recording and retention of communications.

How We Collect Information

Voluntary Disclosure

We may ask you to provide us with Personal Information when you communicate with us, including when you request information from us, make a purchase, and when you make a payment. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of our Sites or Services or we may not be able to fulfill your requested interaction.

Third-Party Data Sources

We may collect Personal Information from third-party data sources such as professional contacts, referrers, and data brokers.

Cookies

Cookies and Automated Tools

We and third parties use cookies (a small text file placed on your computer to identify your computer and browser) and other automated tools such as pixels and HTML local storage (collectively referred to herein as “cookies”) to track your interaction with and to improve the experience of our Sites and Services, such as remembering a logged-in state. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of our Sites or Services may not work as intended if you delete or disable cookies.

For more information about the types of cookies used, please see our Cookie Declaration.

If you arrive at our Sites by “clicking through” from another website, then certain information about you that you provided to that other website, such as the terms you searched that led you to our Sites, may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached our Sites to determine what information the operator collects and how it uses such information. We may retain information about you provided to us by other websites and will use it in accordance with this Privacy Policy. Such information may be associated with other data or Personal Information.

Information from Advertisements

If you arrive at our Sites via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date and time).

Information from Social Media

If you engage with us via social media or visit our Sites through a link on social media, we may collect information regarding your interaction with us and the social media platform.

Google Analytics

One tool we use is Google Analytics. For more information about Google Analytics, including how it collects and processes Personal Information and other data, please review Google’s Safeguarding Your Data disclosure.

How We Use and Disclose Information

Generally

We may use Personal Information for business purposes, such as to:

• Fulfilling customer requests and support: to provide services, keep customers informed about the status of their services, respond to questions and address customer concerns, provide newsletters, announcements, white papers, and other information;
• Marketing and market research: to send communications and offers for our or third parties’ products and services, perform analytics for market research, trend analysis, financial analysis, and anonymization of Personal Information;
• Website use and analytics: to provide you with access to and use of our Sites and Services, analyze use of our Sites and Services, including by the use of third-party web analytics services, which may utilize automated technologies to collect data;
• Product research: to conduct research and development activities for maintaining, protecting, and developing products and services, increase and maintain the safety of our products and services, and prevent misuse;
• Business operations: to evaluate, develop, and improve business operations and products and services offered, and perform business administration and other normal business activities;
• Security and safety: to prevent fraud, theft, or violations of our security or the security of third parties; and
• Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others.

Service Providers

We may provide your Personal Information to other businesses (“Service Providers”) to provide services to us or on our behalf. Categories of service providers we use may include:

• Fulfillment and account servicing vendors, which help us provide products, services, and information to you and service your account;
• Payment processors, which help us to accept and process the payments for our products/services;
• Marketing and communications vendors, which help us market our products/services and conduct other outreach campaigns, including vendors providing mail, email, telephone, and text message services;
• Research and development vendors, which help us develop and improve our products and services;
• Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
• IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
• Professional service firms, which provide accounting, legal, and other professional services; and
• General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.

Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure.

With Your Permission

We may disclose Personal Information to third parties with your permission or at your direction.

California Shine the Light Disclosure – Your Privacy Rights

We do not disclose Personal Information as defined in Cal. Civ. Code 1798.83(e)(6) to third parties for their own direct marketing purposes.

Artificial Intelligence

We may use artificial intelligence, machine learning, automated decision-making tools, or other similar tools to assist us in our business operations in ways that include processing your Personal Information using such tools. For example, we may use artificial intelligence tools to help us draft emails or other communications, analyze datasets, write computer code, and develop business plans. We do not use artificial intelligence tools to process your Personal Information in ways that make decisions about you with legal or similarly significant effects. We do not use Personal Information to train large language models.

Other Important Privacy Provisions

Security

We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, and use.

Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders, investigative demands and subpoenas), to protect the safety, property, or rights of ourselves, customers, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.

Other Transfers

We may disclose Personal Information and other data to businesses controlling, controlled by, or under common control with us. If we are merged, acquired or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and other data in connection with such transaction.

International Transfers

Personal Information will be processed in the United States. Whenever we transfer Personal Information concerning a European resident out of the European Economic Area, Switzerland, or the United Kingdom (collectively, “EEA”), we ensure that we have your consent or adequate safeguards are in place as required by the GDPR or its Swiss or UK equivalent by either (i) transferring your Personal Information to countries or persons participating in approved-programs such as the EU-U.S. Data Privacy Framework that have been deemed to provide an adequate level of protection for Personal Information by the European Commission and/or Swiss or UK government or (ii) using standard contractual clauses approved by the European Commission and/or Swiss or UK government which give Personal Information a similar amount of protection as it has in the EEA, including additional safeguards as needed. Please contact us if you want further information on the specific mechanism used by us when transferring your Personal Information out of the EEA.

By providing Personal Information to us, you consent to the transfer to and processing of your Personal Information in the United States.

Links and Other Websites

Our Sites may contain links to third party websites. Please be aware that if you access these links, you will be leaving our Site. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy procedures.

Data Retention

We will only retain your Personal Information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation or regulatory inquiry in respect to our relationship with you.

To determine the appropriate retention period for Personal Information, we consider the amount, nature and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

Updates

We may update this Privacy Policy in the future and will post any updates on our Sites. Updates are effective immediately upon posting. If you use our Sites or Services after the update, you agree to the updated Privacy Policy. If applicable law requires that we provide notice to you of updates to this Privacy Policy, we will comply with such law.

Children’s Privacy

Our Sites and Services are not intended for children under the age of 18 and we do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have inadvertently received Personal Information from a child under the age of 18, we will delete such information from our records.

California “Do Not Track” Disclosure

Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites do not respond to “do not track” signals.

Notice to European Residents

This section applies only to individuals located in the European Economic Area, Switzerland, or the United Kingdom.

Personal Information

Any reference to “Personal Information” in this Privacy Policy is equivalent to “Personal Data” governed by European data protection laws (collectively, “EEA Laws”).

Controller

Tidewell LLC is the controller of Personal Information covered by this Privacy Policy for purposes of EEA Laws.

Lawful Basis for Processing

We use your Personal Information for business purposes as outlined below and only as permitted by law. Our processing of your Personal Information may require sharing it with third parties in order to accomplish the stated purpose.

“Legitimate Interest” means the interests of our business in conducting and managing our business to enable us to give you the best Sites and Services possible and protect our reasonable business concerns. We consider and balance any potential impact on you (positive and negative) and your rights under EEA Laws before we process Personal Information for our Legitimate Interest. We do not process Personal Information for our Legitimate Interests if we determine that our interests are overridden by the impact on your rights (unless we have consent, or the processing is otherwise permitted by law). If you are located in Europe, please contact us if you would like more information about how we assess our Legitimate Interests.

If consent is our lawful basis for processing your Personal Information, we will obtain consent from you prior to processing your Personal Information for the purpose for which consent is required and you may revoke your consent at any time by contacting us using the contact information below.

Change of Purpose

We may use your Personal Information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your Personal Information for an unrelated purpose, we will notify you and explain the applicable legal basis.

Special Categories of Personal Information

We ask that you not provide us with any special categories of Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Sites, the Service, or otherwise.

If you provide any special categories of Personal Information to us, you must consent to our processing and use of such special categories of Personal Information in accordance with this Privacy Policy. If you do not consent to our processing and use of special categories of Personal Information, you must not submit such special categories of Personal Information.

Data Subject Rights

We provide the following rights in relation to your Personal Information:

• Request access to your Personal Information. This enables you to receive a copy of the Personal Information we hold about you and to check that we are lawfully processing it. To the extent technically feasible, we will provide your Personal Information in a structured, commonly used, machine-readable format.
• Request correction of the Personal Information that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request deletion of your Personal Information. This enables you to ask us to delete or remove Personal Information when there is no legally valid reason for us to process it. You also have the right to ask us to delete or remove your Personal Information when you have successfully exercised your right to object to processing (see below), when we may have processed your information unlawfully, or when we are required to delete your Personal Information to comply with law. However, please note that we may not always be able to comply with your request for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your Personal Information when we are relying on a Legitimate Interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it infringes your fundamental rights and freedoms. You also have the right to object when we are processing your Personal Information for marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which overrides your rights and freedoms.
• Request restriction of processing of your Personal Information. This enables you to ask us to suspend the processing of your Personal Information in the following scenarios:
  • If you want us to establish the data’s accuracy.
  • When you believe our use of the data is unlawful, but you do not want us to erase it.
  • When you need us to hold the data even if we no longer require it because you need it to establish, exercise, or defend legal claims.
  • You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
• Withdraw consent at any time when we are relying on consent to process your Personal Information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain sites or services to you. We will advise you if this is the case at the time you withdraw your consent.

Exercising Rights

If you wish to exercise any of the rights set out above, please contact us at legal@gettidewell.com.

Generally, you will not have to pay a fee to exercise any of the rights described herein. However, if your request is clearly unfounded, repetitive, or excessive, we may charge a reasonable fee or refuse to comply with your request. We will inform you of any fee, and require payment be received, prior to acting upon the request for which the fee is charged. We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within thirty (30) days. Occasionally it could take us longer if your request is particularly complex or you have made multiple requests. In this case, we will notify you and keep you updated. If we decline your request, we will tell you why, subject to legal restrictions.

Complaints or Concerns

You have the right to make a complaint at any time to the supervisory authority for data protection issues in the state or country in which you reside. We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance at support@gettidewell.com.

Contact Us

If you have any questions about this Privacy Policy, please email us at support@gettidewell.com.